Built for Demo Day.

EAT built Incention's brand identity, website, and visual asset system from the ground up. The a16z-backed platform is a game changer in storytelling — giving studios and independent creators the tools to develop immersive, gamified story worlds through incentivized collaboration. The challenge was to design a brand that feels modern, innovative, and approachable — one that speaks to industry giants like Netflix and Amazon Studios while embracing the next generation of independent creators.

EAT partnered with adidas on the visual identity and branded graphic system for adidas Sport Club, a Coachella activation built to feel immersive, nostalgic, and culturally unexpected. We drew on the heritage of the original adidas Sport Hotel to create a bold, flexible system that stretches across every touchpoint and adapts to future editions. The activation generated more than 300 million impressions over a single weekend.

EAT developed the full brand identity, strategic framework, and launch ecosystem for Rumi Labs — an AI technology platform designed to digest, interpret and contextualize entertainment, media and culture. We designed the beta experience of the product, extension interfaces, landing pages and early customer acquisition materials, creating a system across product, communication and investor conversations.

EAT built the positioning, language, and brand framework for PrismaX, an emerging robotics and intelligence platform, in seven days. We turned a highly technical ecosystem into a clear, investor-ready narrative, then carried it into an identity and launch website built for fundraising, onboarding, and early growth. It sets how the company thinks, speaks, and shows up from day one.

EAT created the visual identity for EA Sports FC 25's soundtrack, a 117-track playlist featuring Billie Eilish, J Balvin, Charli XCX, and Coldplay. Channeling the nostalgia of classic soccer sticker albums, we built a dynamic, playful system of rotating cutout masks, bold color, and room for artist IP. The campaign reached 620 million Spotify listeners and 130 million Instagram followers, earned 120+ media shoutouts, and landed billboards in Times Square.

TACEO made global waves the moment they launched, raising $5.5M, and EAT was the studio behind the pitch that made it happen. We built their groundbreaking investor deck and, later, the landing page for their site, translating dense complexity into clarity, trust, and a future-forward narrative. The kind of work that shows up as rounds raised and momentum built.

Tyler 'Ninja' Blevins is one of the world's biggest gamers, with a Twitch channel that pulls over 17 million viewers worldwide. The rebrand had to reflect his rise from esports star to pop culture icon, futureproofing the brand without alienating the fans who'd been there since the start. We took a literal piece of Ninja's DNA, his hair, and built a sleek, playful, unmistakable identity worthy of an icon.

EAT partnered with the founding team behind MIGGY, a canine longevity brand built on human-level nutritional science, to create and launch the brand end-to-end. In a seven-day sprint we delivered positioning, narrative, visual identity, and a Shopify landing page. Following launch, we continued supporting the company through a growth retainer model focused on customer acquisition, retention strategy, launch analysis and ongoing operational guidance.

Radar partnered with EAT to sharpen its brand language and extend it into an investor deck that carries a complex story with clarity and confidence. Bringing real-time intelligence to physical retail, Radar needed material that felt cool, a little sci-fi, and universal, so we layered gradients, custom iconography, and art direction over their existing identity. They announced a $170M Series B and a $1B valuation, and still pitch with the same deck.